Our Mission

To explore and share the worlds’ greatest epicurean gems.

Wine country is about the alchemy of soil and sunlight into a rhapsodic nectar about which poems have been written since ancient times.

We want you to feel this deeply: that you have been whisked away into another world, one of pure sensation, where anything and everything is possible, and where even the journey itself is a destination.

Our Vision

To elevate and expand the epicurean world, in partnership with those creators who exemplify true oenological, culinary, and experiential greatness.

Executive Team

Benjamin Bloom

Founder & Wizard

Layla Flower

Executive Team Coordinator & Wine Country Tourism Liaison

Layla joined Bloom in 2022. She swerves in a dual role, both organizing the executive team, and serving as a liaison to Northern California's inimitable Wine Country.

Tay Sherman

Media & Business Strategy

Tay joined Bloom in 2020 as the business model began to expand. They assist Ben in providing media presence for the brand: copywriting, managing socials, processing images, and updating the website. They also work with Ben to develop successful business strategies as Bloom grows.

“It's in those quiet little towns, at the edge of the world, that you will find the salt of the earth people who make you feel right at home.”