About Us

As an experienced traveler & tour guide, our founder Ben Bloom knew the challenges of sorting through touring mega-chains who count on bottomless demand rather than a reputation of excellence to drive customers to their doors. Ben didn’t want to settle, so he created a different kind of boutique wine tour in Napa & Sonoma: one that centers a truly tailor-fit experience, & diverges from the beaten path. 

Our partners in the rolling hills of Northern California’s wine country include some of the best hotels, restaurants, & wineries in the world. But the places we favor tend to be more intimate venues, who like us, thrive through ensuring that every experience is excellent.

Among many other services, we are happy to offer recommendations & arrange reservations. Our local expertise saves you the time & hassle of researching locations, reserving tables, & planning routes through the mountain passes of Northern California.